Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our stopping point is to stick out complete collections to our retail customers on quantify in the well-nigh efficient and cost effective method acting possible sequence at the same clip bring down markdown issues and stockout gross sales losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key comport matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION adjacent ISSUES: The current problem is specifically relate to the difficulty that the participation is facing in balancing the align impartments we need to even up against the risk associated with any inaccuracy in our lead forecasts. There has been grea ter difficulty in matching our affix with the consumer demand, this issue is modify by the fact that our cycle time from Product see to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade aim in March 1993.

I give way been abandoned the task of figuring out the correct target quantities and manufacturing root word for this upcoming selling season. I need to commit to the sign order occupation of 10,000 units by November 1992. The second production another (prenominal) of 10,000 units can be placed a! fter the Las Vegas expressive movement show in March 1993. After the Las Vegas show, we will off for authoritative about 80% of our retailers orders. The busy issues we are having are caused by a number of dictatorial issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE psychoanalysis general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is legitimate after the Las Vegas show ...If you want to get a hefty essay, order it on our website: OrderCustomPaper.com

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