Documentum

Ashraf SeleimNovember 1st, 2011 Assignment Week 5 Documentum, Inc. Documentum is a software jointure that focuses on selling effort document management events. Documentum has been equal to(p) to pull in several(prenominal) refer conducts to place the juicy society grocery among the first adopters with respect to the Technology adoption Lifecycle. Their challenge going preceding will be to catch up with the transition into the earliest bulk and choosing the right strategy to make that. Documentum should focus their strategy on a vertical shape up and simultaneously pursue the $300,000 deal offered by Marsh & antiophthalmic factor; McLennan. Through Documentum young history, the company has been able to secure several deals across multiple industries. The company secured deals within the Airline, pharmaceutical, Telecommunications and Agriculture industries. In all the documented cases of these proto(prenominal) adopters, the companies saw in Documentum s ancestor a duet to a current technology need. The enterprise document solution offered by Documentum offered a solution that allowed these makeup to streamline their processes and join on their operations efficiency. With Documentum positioned in the other(a) adopters stages, they side several challenges ahead. Documentum demand to make the leap into early bulk market place and add their sales pipeline and sustain growth. This market usually represents third gear of the whole adoption, so capturing this market will be key to Documentums success. So maculation Documentum was able to penetrate the early adopters market by availing a solution that appealed to those companies who could foresee the benefits of implementing Documentums technology. The early mass market presents a newfangled challenge. Companies in this category are facial expression for practical solutions to their problems and require well-established references out front pursuing new technology. Documentum needs to recognize that the differences bet! ween early adopters and early majority market. The...If you want to get a practiced essay, order it on our website: OrderCustomPaper.com

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