Marketing Test Questions

1. The promotional conflate is the combination of promotional tools used to reach the target market and action the organizations overall goals. a. square(a) b. simulated 2. When a marketer sends a means to the target market, the marketer must first decode the symbols used. c. True d. phony 3. Even though a put across is received, it will not of necessity be properly decoded receivers interpret messages based on their own frames of reference. e. True f. False 4. All promotions are designed to either inform, persuade, or beef up the target audience. g. True h. False 5.The promotional mix consists of i. advertising, furtherance, direct marketing, and individualised selling j. public dealings, direct marketing, private selling, and publicity k. product, promotion, price, and place l. advertising, personal selling, sales promotion, and public dealings m. advertising, telemarketing, public relations, and sales promotions 6. Which of the following statements nearly advertisin g is true? n. The total costs of advertising are typically low. o. The signs on the outsides of buses and taxis are not a form of advertising. p.The cost per hint in advertising is low. q. Innovative media are not used in advertising. r. Advertising is any form of communication in which the sponsor is identified. 7. common information (that the company did not pay for) about a company, good, or service appearing in the mass media as a discussion item is s. personal selling t. advertising u. mass communications v. publicity w. sales promotion 8. _____ consists of all marketing activities that deliver consumer purchasing such(prenominal) as coupons, contests, free samples, and trade shows. x. Sales promotion y. Publicity . private Selling . Advertising . Sponsorship 9. In 2006, GM unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for muck up at $1. 99 when they purchase select 2006 and 2007 GM full-size proceeds and mid-size cars. This is an example of _____ designed to stimulate consumer buying. . A sales promotion . A public relations activity . Advertising . An implicit communication . person-to-person selling 10. Communication to large audiences, usually through a fair such as television or a newspaper, is called _____ communication. . Feedback-proof Referential . interpersonal . Mass . Public 11. The communication process consists of . Message, media, and transmittal . Source, receiver, and channel . Sender, receiver, and message . encryption, decoding, channel, sender, receiver, noise, and feedback . Comprehension, noise, and feedback 12. _____ is the conversion of the senders ideas and thoughts into a message. . Decoding . Envelopment . Processing . Development . Encoding 13. _____ is anything that interferes with, distorts, or slows the transmission of information. . Media communication . Feedback Static . Nonpersonal communication . ruffle 14. Advertising competes for 2 things. These two things are . ___ _____________b. _________________ 15. There are threesome types of Product Advertising. They are . ________________b. _________________ c. ___________________ 16. _____ sales promotions are targeted toward the ultimate end-user market. . Facilitating . Intermediary . gain . Consumer . Trade 17. _____ advertising is used to keep a familiar scratch name in the publics mind and to refresh the consumers on the brands uses, characteristics, and benefits. Advocacy . Pioneer . Reinforcement . Reminder . Comparative 18. In pattern we briefly talked about an acronym used in discussions about promotions. The acronym, AIDA, stands for . Attitude-Interest-Demand-Activity . Attention-Interest-Desire-Action . Awareness-Intent-Demand-Action . Avoidance-Interest-Desire-Acceptance . Attitudes-In-Developing-Acquisitions 19. A producer using the _____ promotional strategy focuses its promotional efforts on the consumer. . Reinforcement . in the flesh(predicate) selling . Push . Pull . Kinetic 20 .Firms that adopt a budge promotion strategy focus their message at intermediaries in rescript to get them to carry the product, rather than at the end consumer. . True . False 21. Comparative advertising is . like a mirror because it compares all invalidating and positive features of both products . like a shotgun in that it compares multiplex features of two products . like a rifle in that it only compares a single benefit or advantage . only used by companies at the highest level of the pyramid of corporate responsibility . sed to compare two or more competing brands on one or more detail attributes. 22. Aston Martin is a common brand of car driven by the British agent James Bond. Aston Martin paid to have its vehicle featured in these characterizations. This is an example of . Advertising . A sales promotion . Paid-for public relations . Product placement . Lobbying 23. In a 2008 movie starring the hilarious Jim Carrey, Red Bull was reference multiple times. This is anothe r example of _______________ and _________________ is the movies title. . Advertising and Dumb and Dumber . Puffery and How the Grinch Stole Christmas Customer deceit and The air Guy . Product placement and Yes Man . Product placement and liar Liar 24. Which of the following is not an element of the marketing mix. . Product . head . Primary Demand . Promotion . Price 25. One of the purposes of promotion is to stimulate demand. What are they? . __________________b. ____________________ 26. This type of demand focuses on making capability customers aware of the general product category. . __________________ 27. This type of demand focuses on making potential customers aware of specific benefits provided by a particular brand/product. ___________________ 28. establish on the results from a recent study, and posted in an article on cnet. com, advertising revenue from Google for the first 6 months of 2012 exceeded that of print media. According to this study, Google brought in how mu ch revenue from ads for this period? . ___________________ 29. Both advertising and public relations (PR) are types of non-personal communication. However, the main difference is advertising is _____________ whereas PR is ________________. 30. According to the go syllabus, Exam 4 is scheduled for what day? . _____________________